How to Reduce Abandoned Carts with AI in Telegram

The Abandoned Cart Problem

Did you know that nearly 70% of online shopping carts are abandoned? For store owners, this represents a massive amount of lost revenue. Traditional email recovery sequences have low open rates, but there's a better way: Telegram.

Why Telegram?

Telegram messages have significantly higher open and read rates compared to email. When a customer interacts with your store via a Telegram bot, you have a direct line of communication that feels personal and immediate.

How AI Helps

An AI assistant doesn't just send a generic 'You forgot something' message. It can:

• Understand Context: Ask why the customer didn't complete the purchase (e.g., shipping costs, doubts about the product).
• Offer Incentives: Dynamically offer a small discount or free shipping if that's the blocker.
• Answer Questions: Resolve any last-minute doubts about sizing or specs instantly.

Setting It Up

With Mercon, setting up abandoned cart recovery is automatic. The AI detects when a user stops engaging after adding items to the cart and triggers a friendly, helpful follow-up sequence after a set delay.