How to Reduce Return Rates with AI Sizing Recommendations

The High Cost of Returns

In fashion e-commerce, return rates can hit 30-40%. The primary reason? Poor fit. This not only eats into profits but also damages customer loyalty.

AI to the Rescue

AI sizing solutions analyze product measurements and customer data (height, weight, fit preferences) to recommend the ideal size. Unlike generic size charts, AI adapts to the specific cut of each garment.

How Mercon Helps

Mercon's AI assistant can ask customers about their fit preferences during the chat. "Do you prefer a loose or tight fit?" Based on their answers and previous purchases, it suggests the best size, significantly reducing the likelihood of a return.